Every Growing Business Needs a Marketing General.
Turkey Burg Creative brings senior marketing leadership to growing businesses. For a few clients that means an embedded fractional CMO. For most, it means expert-led strategy, brand, and campaign work without the full-time commitment.
You have marketing activity.
Not marketing leadership.
You've tried the freelancer.
You've tried hiring in-house.
Every time, you got plenty of activity and no one actually steering it toward a result.
The real problem usually isn't your marketing team. It's that no one is leading them: someone who can see the whole board and make the right call, then make sure it actually happens.
Most growing businesses don't need more marketing output. They need a leader who sets the strategy, builds the system, and stays accountable for the outcome, not just the activity.
That's the role we play, whether we're running your marketing full-time or leading a single campaign. We don't advise from the sidelines. We do the work and answer for how it turns out.
"Most growing businesses don't need more marketing activity. They need someone who leads their marketing the way a general leads a campaign, with a clear objective and the authority to see it through."
The Marketing General
for your business.
Turkey Burg Creative works with clients two ways.
For a small number of businesses, we embed as a fractional Chief Marketing Officer, bringing 20 years of senior marketing experience to bear on the business without the full-time overhead. It's a short client roster by design, because the role demands real depth of attention.
For everyone else, we lead specific pieces of the work: brand, campaigns, content, positioning. Same senior-level thinking and hands-on execution, scoped to what's needed right now.
"Either way, we stay accountable for your marketing outcomes, not just your marketing activity."
- Set the strategy and own the roadmap
- Lead the work, not just advise on it
- Work directly with your leadership team, not through layers
- Oversee agency and vendor relationships when needed
- Hold execution accountable, including our own
- Understand your business, not just your marketing
Specialists see their lane.
We see the road.
Most marketing vendors are specialists. They're excellent at one thing, but that focus can mean missing how it connects to everything else. A marketing generalist sees how it all connects, and makes decisions that prioritize outcomes over any single channel's performance.
See how it all connects
We see how your brand, content, digital, and sales efforts connect, and where they're quietly working against each other.
Own the outcome
We're not here to advise. We're here to lead, to own the outcome instead of just making the recommendation.
Tell you what's true
We'll tell you what's working and what to stop paying for. We'll tell you what your competitors are doing that you're missing, too.
Results from
the field.
Rapid Test & Trace Canada
Rapid Test & Trace Canada was also co-founded by Adam Singfield, and Turkey Burg ran its Google Ads account with the same rigor applied to every client. When COVID-19 testing demand spiked through reopening travel corridors and new variants, the account was restructured into 30 ROAS-targeted campaigns by province and country ahead of the wave, so growth in one region never dragged down another. Spend grew 1,005 times over in eight months, from $1,598 to a $1.6M monthly peak, while blended ROAS held at 6.5 times across $4.51M invested and $29.3M in tracked revenue.
Read the full case study →ReVisionz
Grew ReVisionz' LinkedIn following 85% in under three years, built through content alone, with minimal hiring activity. The growth also landed with the right audience: 57% of new followers now hold a senior-level title or higher, concentrated in oil and gas, IT services, software development, and engineering and construction, the same industries that make up ReVisionz' North American client base.
Vista Projects
Turkey Burg has provided fractional marketing leadership to Vista Projects, a mid-sized engineering firm, since 2012, covering everything from recruiting marketing and print advertising to website development and SEO. That work pushed organic site traffic to a peak of 60,000 monthly visitors, and helped Vista put together five consecutive winning submissions for Deloitte's Best Managed Companies awards.
Your Story Here
We only take on a few embedded clients at a time, but there's always room for the right project. If that's you, your results could appear in this space.
Start a Conversation →Hands-on. Accountable.
Senior from day one.
Assess & Align
We spend the first two weeks getting an honest read on your business and your market. No assumptions, no templates. Just clear eyes and hard questions.
Build the Plan
We develop a roadmap anchored to your business objectives, built around what will actually move the needle rather than what looks good in a deck.
Lead the Execution
We don't hand off a plan and disappear. We lead the execution and manage the team when there is one, and we stay on the hook for the results either way, whether we're running your marketing full-time or leading a single project.
Marketing should make your business grow.Everything else is a distraction.
We're not interested in vanity metrics or award submissions, and we're not interested in campaigns that look good in a deck but don't move revenue. We're interested in building marketing infrastructure that compounds, so every future dollar you spend is more effective than the last.
Every dimension of
marketing leadership.
Marketing Strategy
We build the annual plan and decide where the budget goes, with every channel decision tied back to revenue.
Brand Development
From positioning to visual identity, we shape the brand story that makes a prospect choose you over the alternative.
Website Development
We build and maintain the site itself, from the pages people land on to the performance behind the campaigns driving them there.
Content Strategy
We run the editorial calendar and build the case studies and thought leadership that earn you authority over time.
Social Media Management
We manage the day-to-day presence, the posts and the engagement, that keeps you visible between campaigns.
Digital Marketing
Paid media, SEO, and email, run as one system instead of three separate budgets working against each other.
Revenue Marketing
Lead generation and pipeline development, held to the same revenue targets your sales team already answers for.
Team Leadership
We build marketing teams from the hire through day-to-day management, growing the internal capability your business will eventually own. We hold agency and freelance partners to that same standard.
Marketing Intelligence
We build the dashboards and attribution model that tell you, in plain terms, what's actually working.
Two kinds of engagement.
One standard of work.
The embedded role fits businesses roughly between $10M and $50M in revenue: big enough to have real marketing needs, growing fast enough that those needs are outpacing the team, but not yet at the scale where a full-time CMO is the obvious hire. We only take on a few of these relationships at a time, because the role demands real depth of attention.
If that's not where your business is, that's fine. Most of what we do for embedded clients, we also do as standalone projects: brand work, campaign strategy, content systems, a marketing assessment. Same senior-level thinking, scoped to what you need right now.
"If you're not sure whether you need a full CMO or just help with the next campaign, that's worth a conversation. We'll tell you honestly which one fits."
- ✓You have a marketing budget but no clear owner for the strategy
- ✓You're getting marketing activity but not marketing results
- ✓Your CEO is still making all the marketing decisions
- ✓You've cycled through agencies without finding the right fit
- ✓You're growing but your marketing isn't keeping pace
- ✓You need someone who will be accountable, not just advisory
From the people
who've been there.
S.T.A.N.D.
workfeelsgood.com
Chamberlain & Rae
Senior-level attention
on every engagement.
Adam Singfield
20 years of marketing experience, across B2C, B2B and professional services businesses in the mid-market. Built marketing functions from the ground up. Led teams of one to forty. Sat at the table when the real business decisions were made.
Founded Turkey Burg Creative in 2011 on a simple premise: treat every client fairly, and give them access to an experienced marketing professional they can trust.
When you work with Turkey Burg, you work directly with me. Our team supports execution, but there's no account manager layer and no junior strategist making the calls in my place.
I also own and operate the marketing for my own businesses, using the same tactics and judgment I bring to clients. What doesn't hold up there doesn't make it into your plan either.
Not everything needs
a retainer.
Brand Audit
A rigorous assessment of your brand position and messaging against where your market has actually moved.
Marketing Assessment
An honest evaluation of your marketing infrastructure and team, with a clear action plan attached.
Positioning Workshop
A facilitated session to define or sharpen your market position and core messaging.
Campaign Strategy
A full campaign plan, from the creative brief through the channel mix and the metrics that define success.
Website Strategy
The information architecture and messaging hierarchy behind a website rebuild or refresh.
Sales Enablement
Pitch decks and case studies built to be used, not just admired in a shared drive.
Content Framework
A twelve-month content plan built around the pillars your audience actually cares about.
Agency Brief
A thorough creative or media brief so your next agency hire starts with clarity, not confusion.
Ready for a real marketing conversation?
Whether you need full-time marketing leadership or help with a single project, let's talk. No pitch, no pressure. Just a real conversation about your business and what it actually needs.
We respond within one business day.